SONG FIGHT! Style Guide

Style Guide

This guide covers the use of the Song Fight! logo and other graphic assets common to the Song Fight! website and related enterprises. These guidelines apply to all "official" content areas (i.e. hosted and/or authorized by the fightmasters), but may be of use to those preparing other materials, including cover art, show posters, etc.

Questions regarding proper usage may be addressed to fightmaster@songfight.org

Logo Design Parameters

The following diagram documents the graphic design of the Song Fight! logo:

Song Fight! logo parameters

The logo is created in the font "Impact", using standard spacing.
Leading or line spacing is 86% of the font size.
The word FIGHT! is centered below the word SONG and scaled to 85%
Colors, as noted, are RGB: C60000; CMYK: 0,0,1,0.224; or Pantone: 485

You can check the spacing between the two lines by comparing the horizontal white space in the "G" with the space between the "G" and the exclamation point (marked "A" here). They should be the same.

If the logo is placed in a box, as shown here, the space around the horizontal and vertical components at the perimeter should be the same as the distance between the "F" and the "I" in FIGHT (marked "B" here). Note that the curved letters and the exclamation point may encroach into this area.

Downloadable Logo Images

Here are a number of pre-made logos in a variety of varations, formats, and sizes that you can download.
All .png files have transparent backgrounds, and all .bmp files are bitmaps (black and white only).

Red on white is the preferred "official" version, but there are times when one of the variations may be more appropriate to the context or application.

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Vector Art: Downloadable .EPS files:
	This .eps file allows you to create a logo in any size, using your favorite graphic design software. Font has been converted to paths, with hole in the "O" punched out, and filled with Pantone 485. Loads into Photoshop at any scale. Click the image or download here.

	An outline-only version of the .eps logo in black. Click the image or download here.

Alternative Long Logo Treatment

One of the above standard official logos should be used wherever possible. However, there are times when the squarish shape creates problems. This linear version of the name "SONGFIGHT!" should be used in these situations. It is created with Impact font at 85% width. Downloadable variations available here:

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Song Fight! Fighting Musicians Drawing

This drawing was a part of the original Song Fight! site hosted by narbotic, and is often used alongside the logo. Starred sizes are exact multiples, bold is original. Remaining sizes are interpolated. Traditionally, the pixelation of the original is retained when enlarging the image. It should never be anti-aliased or smoothed.

proper scaling: DO THIS

improper scaling:

Downloads

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Logo Treatments

Treatments of the logo are encouraged, especially for cover art, posters for shows, etc. Treatments that create a thematic variation while retaining the essential design parameters are best. Here are some examples:


Austin Live Event	10 Year Anniversary	Valentines Day	New York Live Event

Spelling, Grammar, Usage

Song Fight! is the preferred usage for the name of the website, in either mixed or all upper case (i.e. SONG FIGHT!). Note that this is two words, with an exclamation point, as dictated by the logo, and should be used as the first reference in any written material when referring to the website.

It is acceptable to shorten it to Song Fight (two words, mixed case, no exclamation point) or Songfight (one word, first letter capitalized no exclamation point) or when the full and proper name becomes unweildy, or when referring to Song Fight! activities other than the website itself. "I participated in a Songfight event recently" looks better than "I participated in a Song Fight! event recently".

Those who participate in Songfight activities are called Songfighters. The activity of participating in a Song Fight is called Songfighting.

Other Graphic Assets: fdrink

Some time ago, jb coined the phrase "I'm kind o fdrink ruight now", and spud made a graphic for use on t-shirts, mugs, etc. This graphic is available for download here:


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